Help & Guidance

Begin with the space itself. Consider its natural light, proportions, existing materials and intended use. We recommend testing selected colours directly in the room before making a final decision.

Colour changes in appearance according to the light it receives. Daylight varies in intensity and temperature throughout the day, while artificial lighting can alter how individual tones are perceived. A colour may therefore appear warmer, cooler, lighter or darker depending on the conditions.

Screens reproduce colour through emitted light, while painted surfaces reflect light. Screen settings, brightness and colour calibration also vary between devices. Digital colour representations should therefore be used as a reference rather than an exact match.

Yes. The same colour can appear different depending on the finish, though the colour remains the same. Matte surfaces diffuse light, while glossier finishes reflect more of their surroundings. This can affect the perceived depth, intensity and character of a colour.

Yes, provided a suitable paint product is selected for each surface. Using one colour across different architectural elements can create a continuous appearance, while variations in finish introduce subtle differences in light reflection.

A monochromatic colour scheme uses variations of a single colour or closely related tones throughout a space. Differences in lightness, saturation and finish can create variation without introducing contrasting colours.

An exact reproduction is difficult to achieve through colour matching. Every paint brand works with its own bases, pigments and formulations, all of which influence the final colour and its appearance. Even small differences in undertone, warmth, coolness and pigmentation can noticeably affect how a colour appears, how it responds to changing light and how it interacts with surrounding colours. The same colour reference taken to five different paint suppliers may produce five slightly different results. We strongly recommend choosing the original colour from the brand that developed it. If you have found a particular shade you love, using its original formulation is the most reliable way to achieve the intended result.

Blēo paint is produced in Europe and the United States in collaboration with specialised paint manufacturers. Our European paint is produced in Copenhagen, Denmark, while our US range is manufactured in Michigan. Working with local production partners allows us to adapt formulations to regional standards and requirements while maintaining our approach to colour and quality. Paint finishes and technical specifications may differ between markets.

Blēo combines carefully developed colours with high-performance paint formulations. Colour is one thing, the base is another. Beyond colour, particular attention is given to opacity, coverage, application, durability and the final appearance of the painted surface. Our paints are developed to provide consistent results, with formulations selected for their intended applications, from walls and ceilings to wood, metal and floors. The result is paint that considers both the visual character of a colour and its performance in everyday use.

Yes. Blēo's paint range is developed with an emphasis on low VOC content, without compromising coverage, durability or application performance. VOC levels vary according to the formulation and finish. For exact values, please refer to the technical information for the selected product. Low-VOC formulations help reduce the amount of volatile organic compounds introduced during painting and drying.

VOC stands for Volatile Organic Compounds. These are carbon-based substances that can evaporate into the air at ordinary temperatures. In paint, VOCs may originate from solvents and other ingredients used in the formulation. They can contribute to paint odour and affect indoor air quality during application and drying. Low-VOC paint contains reduced levels of these compounds, although VOC content alone does not describe every aspect of a paint's emissions or environmental performance.

Yes. Blēo's paints are formulated to have a low odour during application and drying. Our paint is developed for use in occupied residential spaces. In most cases, a room can be used again the same evening, provided the paint has dried sufficiently and the space has been properly ventilated.

The EU Ecolabel is the European Union's official environmental certification for products that meet defined criteria for environmental performance and quality. For paints and varnishes, the criteria include restrictions on certain hazardous substances, limits on volatile organic compounds and requirements relating to product performance and durability. Blēo works with European manufacturing partners producing paint to EU Ecolabel standards. Certification applies to specific products rather than automatically to every finish within a brand. Please refer to the relevant product information for certification details.

GREEN WISE is an American paint certification programme developed by the Coatings Research Group, Inc. The certification evaluates paint against defined environmental and performance criteria, including VOC content, restrictions on certain chemical ingredients and product-specific quality requirements. Blēo's US paint range is manufactured in collaboration with a GREEN WISE-certified production partner. Certification status should be confirmed for the individual product and finish.

Blēo paint is produced for different markets in accordance with the applicable regional requirements. Our European and American paint ranges are manufactured by separate production partners, with formulations and specifications adapted to their respective markets. In Europe, we work with EU Ecolabel standards, while our US production partner works with GREEN WISE certification. Technical specifications and certification status may vary between products. Please consult the relevant product documentation for further information.

Blēo SEMI GLOSS and HIGH GLOSS are formulated as enamel-based coatings for wood and metal surfaces. Enamel-based paint is developed to form a smooth, hard-wearing finish with good resistance to everyday handling and abrasion. This makes it particularly suitable for doors, window frames, skirting boards, furniture and other frequently used surfaces. The durability of the final coating also depends on correct preparation, priming, application and sufficient curing time.

Yes. Minor marks and localised damage can often be repaired by applying a small amount of the original paint. For the best result, use the same colour and finish, and apply the paint carefully to a clean, dry surface. A small brush or roller may be used depending on the area. Touch-ups are generally straightforward, particularly on low-sheen surfaces, although differences in application, surface texture and the age of the existing coating can sometimes remain visible. For larger or more noticeable repairs, repainting the entire wall or a defined section may provide a more uniform result.

Yes. Blēo paint is specifically developed for professional, residential, commercial and architectural projects, combining carefully developed colours with high-performance formulations designed to meet the demands of professional applications. Our paints offer excellent coverage, durability and ease of application, making them suitable for projects of different scales and requirements. Blēo has already supplied and supported a number of major architectural and commercial projects from Europe to the US, working closely with architects, interior designers, contractors, painters and other creative professionals. For larger projects, our team can assist with colour selection, technical specifications, paint quantities and application guidance.

Blēo offers a range of paint finishes developed for different surfaces and applications.

- ULTRA MATTE (sheen 1) and MATTE (sheen 5), for interior walls and ceilings
- FLOOR (sheen 30), for indoor wood and concrete floors
- WET ROOM (sheen 25), for bathrooms, toilets and other rooms with high humidity
- SEMI GLOSS (sheen 30) and HIGH GLOSS (sheen 80), for wood and metal surfaces, including windows, frames, doors and furniture. Both finishes can also be applied to walls and ceilings for a more reflective appearance
- MINERALS, a textured paint finish that creates a mineral-like surface with subtle variations in tone and texture
- EXTERIOR, made to order in all Blēo colours, with the formulation selected according to the surface, location and environmental conditions, including moisture exposure.

Availability may vary by market. Please refer to the individual product pages or contact us for guidance on selecting the appropriate finish.

ULTRA MATTE (sheen 1) is Blēo’s premium wall and ceiling finish, offering an exceptionally flat, almost velvety appearance with minimal light reflection. Its low sheen makes it particularly suitable for ceilings and large wall surfaces where a uniform, non-reflective finish is desired. Despite its delicate appearance, ULTRA MATTE is durable and can be gently cleaned with a damp cloth. MATTE (sheen 5) has a slightly higher sheen, reflecting a little more light while maintaining a smooth, understated appearance.

Both finishes offer excellent coverage, good opacity, easy application and a durable, even result. They are designed for interior walls and ceilings, providing a consistent finish with minimal visible roller marks when applied correctly.

SEMI GLOSS provides a moderate reflective finish, while HIGH GLOSS produces a more pronounced reflection. Higher gloss levels also make variations in the underlying surface more visible, making careful preparation particularly important.

The appropriate finish depends on the room, the surface and the appearance you wish to achieve. For most interior walls, we recommend ULTRA MATTE (sheen 1) or MATTE (sheen 5). ULTRA MATTE offers an exceptionally flat, almost velvety appearance with minimal light reflection, while MATTE provides a slightly higher sheen. For a more reflective surface, SEMI GLOSS (sheen 30) and HIGH GLOSS (sheen 80) can also be used on walls, introducing a different relationship between colour, light and the surrounding space. All finishes require appropriate surface preparation to achieve the intended result.

For ceilings, we generally recommend ULTRA MATTE (sheen 1). Its exceptionally low sheen creates a uniform, almost non-reflective surface, making it particularly suitable for large ceilings where minimal light reflection is preferred. For a different expression, HIGH GLOSS (sheen 80) creates a highly reflective surface that interacts with natural and artificial light, bringing greater depth and reflection to the ceiling. SEMI GLOSS (sheen 30) offers an alternative between the two, introducing a softer level of reflection. The choice depends on whether you want the ceiling to appear calm and uniform or become a more pronounced architectural element within the room.

For doors, skirting boards, window frames and other interior woodwork, we generally recommend SEMI GLOSS (sheen 30) or HIGH GLOSS (sheen 80). Both finishes are developed for wood and metal surfaces, offering a durable coating suitable for frequently handled architectural elements. SEMI GLOSS provides a smooth finish with moderate reflection, while HIGH GLOSS creates a more pronounced, reflective surface. ULTRA MATTE (sheen 1) can also be used on suitable interior woodwork where a completely matte appearance is preferred. This allows walls, ceilings and woodwork to be finished in the same colour and sheen, creating a continuous, monochromatic interior. Correct preparation and priming remain essential, particularly on previously painted or untreated wood.

For bathrooms, toilets and other rooms with high humidity, we recommend Blēo WET ROOM (sheen 25), developed specifically for environments exposed to moisture and changing humidity levels. The appropriate paint system depends on the surface and the degree of water exposure. Correct preparation, suitable priming and adequate ventilation are essential for a durable result. Surfaces exposed to direct or prolonged water contact require particular consideration. WET ROOM paint should not be considered a substitute for an approved waterproofing system where one is required.

Yes. Our FLOOR (sheen 30) is specifically developed for interior wood and concrete floors. Its hard-wearing formulation is designed to withstand regular foot traffic and everyday abrasion, providing a durable painted surface. Correct preparation is essential. The floor must be clean, dry, stable and suitably prepared before painting. Depending on the substrate and existing treatment, a dedicated primer may be required. The floor must also be allowed to dry and cure sufficiently before being put back into use. Refer to the product's technical instructions for application and curing requirements.

Yes. Blēo SEMI GLOSS (sheen 30) and HIGH GLOSS (sheen 80) are suitable for painting furniture and other interior wood and metal objects. Both finishes provide a durable painted surface, with different levels of reflection. SEMI GLOSS offers a softer sheen, while HIGH GLOSS creates a more reflective appearance. For the best result, surfaces should be properly cleaned, sanded where necessary and primed with a product suitable for the material. Allow the paint to cure sufficiently before placing objects on the surface or exposing it to regular use.

Yes. Blēo HIGH GLOSS (sheen 80) can be applied to suitable interior walls and ceilings, creating a highly reflective surface that responds to changing light and its surroundings. The reflective finish can emphasise architectural details and introduce depth to a colour, particularly when used across larger surfaces. For a less pronounced reflection, SEMI GLOSS (sheen 30) offers an alternative. High-gloss finishes reveal imperfections more readily than matte finishes, making careful preparation, smooth surfaces and consistent application particularly important.

MINERALS is a textured paint finish developed as part of Blēo's collaboration with British architect John Pawson. The finish creates a mineral-like surface with subtle variations in tone and texture, offering a different expression from conventional smooth wall paint. MINERALS has its own material characteristics and application requirements. Surface preparation, application technique and the final appearance differ from those of standard wall finishes. We recommend consulting the dedicated MINERALS application guide before beginning a project.

Yes. Blēo SEMI GLOSS (sheen 30) and HIGH GLOSS (sheen 80) are developed for suitable interior wood and metal surfaces, including metal pipes, frames and architectural details. Metal surfaces require appropriate preparation and priming to ensure adhesion and long-term durability. A suitable metal primer helps the paint bond to the surface and, where necessary, protects against corrosion. For radiators and other heated surfaces, the selected paint system must be suitable for the temperatures reached during normal use. Please contact us if you are unsure about the surface or application.

Yes. Blēo colours are also available as exterior paint, produced to order. Exterior paint requires a formulation suited to the specific surface and environmental conditions. Factors such as substrate, climate, humidity, exposure to rain and sunlight, and local technical requirements all influence the appropriate paint system. For this reason, exterior paint is not offered as a standard ready-to-order product. If you would like to use a Blēo colour for an exterior project, please contact us at bleo@bleocollective.com with details of the surface, location and intended application. We will help identify a suitable solution.

Test the colour in the room where it will be used. Observe it under natural and artificial light, at different times of day and alongside surrounding materials.

A sample pot contains paint that can be applied directly to a test surface. A handpainted sample is a prepared colour reference that can be moved around the room and compared with different materials and lighting conditions.

Apply the sample to a clean, suitable surface and allow it to dry completely before assessing the colour. For a more representative result, apply the recommended number of coats and test an area large enough to observe the colour in context.

Position samples on different walls and near relevant architectural features, such as windows, doors and flooring. This makes it easier to understand how orientation, light and surrounding materials affect the colour.

Not necessarily. Colour appearance is influenced by surface texture, preparation, paint finish, number of coats and lighting. A sample provides a useful reference, but the final result should be assessed in relation to the actual surface and selected finish.

Yes. All Blēo colours are available as both handpainted samples and small paint sample pots, allowing you to explore and test colours before making your final selection. Handpainted samples can be moved around a space to observe how colours respond to different lighting conditions and surrounding materials, while sample pots allow you to test the colour directly on a surface.

The surface should be clean, dry, sound and free from dust, grease and loose material. Repair cracks and imperfections, and ensure that fillers or plaster have dried sufficiently. Apply a suitable primer where required by the substrate or paint system Primer costs less than paint and can save paint in the end. In doubt? Email bleo@bleocollective.com.

In most cases, you will not need to apply a primer before painting previously painted interior walls with Blēo. However, primer requirements always depend on the surface and its condition. New, porous, repaired or untreated surfaces may require priming to ensure even absorption, good adhesion and a consistent finish. Wood, metal and other specialised surfaces may also require a suitable primer before painting. If you are unsure whether your surface needs priming, please contact us. We are happy to advise on the appropriate preparation and paint system for your project.

Newly plastered walls must be completely dry, stable and properly prepared before painting. Drying time depends on the type and thickness of the plaster, as well as temperature, humidity and ventilation. Even when the surface appears dry, moisture may remain beneath it. New plaster is often highly absorbent and may require a suitable primer to ensure even absorption and proper adhesion. We recommend confirming that the plaster has dried sufficiently and following the preparation requirements for the specific surface before applying Blēo paint.

Yes. In most cases, Blēo paint can be applied directly over existing conventional interior wall paint without the need for a separate primer. The existing surface should be clean, dry, stable and free from loose or flaking paint. Glossy surfaces may require light sanding to ensure proper adhesion, while damaged or incompatible coatings may need additional preparation or priming. If you are unsure which type of paint is currently on your walls, we recommend checking the compatibility before repainting.

Wood surfaces should be clean, dry and properly prepared before painting. Remove loose or damaged coatings and lightly sand the surface to create a smooth, even base. Remove all sanding dust before applying paint. Depending on the type of wood and its existing treatment, a suitable primer may be required to improve adhesion, seal the surface or prevent discolouration from knots and natural wood extractives. For interior woodwork, we recommend Blēo SEMI GLOSS or HIGH GLOSS, both developed to provide a durable, hard-wearing finish.

Yes, in some cases Blēo paint can be applied over existing wallpaper, provided the wallpaper is firmly attached, clean and suitable for painting. Loose seams, damaged areas or moisture-sensitive wallpaper may affect the final result. Textured wallpaper will also retain its texture beneath the paint. We recommend checking the wallpaper material and adhesive before painting. Where the wallpaper is unstable or unsuitable, removing it and preparing the underlying wall is generally the better solution.

Blēo paint can be used on suitable interior brick and masonry surfaces, provided they are correctly prepared. The surface must be stable, sufficiently dry and free from dust, salts and loose material. Depending on the porosity and condition of the substrate, a suitable primer may be required. Certain masonry constructions also require breathable coating systems to allow moisture to escape. This is particularly important for older brickwork and surfaces exposed to moisture. We recommend contacting us with details of the surface before painting so we can advise on the appropriate preparation and finish.

For most Blēo finishes, we recommend two coats to achieve an even, consistent result with good coverage. Some colours contain particularly high concentrations of pigment and may require additional coats to achieve their full depth and intensity. For HIGH GLOSS, we generally recommend three to four coats to build up a rich, uniform and fully reflective surface. The number of coats also depends on the substrate, existing colour and preparation. Please refer to the instructions for your selected product and colour, or contact us if you are unsure.

Blēo paint is developed for straightforward application using conventional painting tools. For walls and ceilings, we generally recommend a good-quality paint roller to achieve an even, consistent finish. For woodwork, doors, frames and metal surfaces, a high-quality brush is often preferred, allowing greater control around edges, profiles and architectural details. Work systematically, apply the paint evenly and avoid excessive reworking once the paint begins to dry. Application methods may vary depending on the selected finish and surface. Always follow the relevant product instructions.

Yes. Blēo paints can be applied using suitable professional spray equipment. The appropriate spray system, nozzle size, pressure and any permitted dilution depend on the specific paint formulation and equipment being used. Correct settings and application technique are important to achieve an even finish and avoid excessive overspray or uneven coverage. We recommend consulting the technical information for your selected paint or contacting us for guidance before spray application.

Recoating times vary depending on the paint finish and the conditions in which it is applied.

As a general guide, we recommend the following intervals:

- ULTRA MATTE and MATTE: Allow approximately 5–7 hours between coats.
- SEMI GLOSS, HIGH GLOSS and WET ROOM: Allow at least 12 hours between coats.
- FLOOR: Allow at least 24 hours between coats.

For FLOOR, we recommend waiting approximately seven days after the final coat before returning the floor to normal foot traffic. This allows the coating time to cure and develop its intended hardness and durability. Low temperatures, high humidity and poor ventilation may extend drying and recoating times. Always follow the technical instructions for the selected product.

Drying and curing are two different stages of the painting process. Paint may feel dry to the touch within a relatively short time, but the coating continues to harden and develop its full durability after application. The time required depends on the finish, temperature, humidity, ventilation and thickness of the applied coats. For walls and ceilings, avoid intensive cleaning or rubbing until the paint has sufficiently cured. For woodwork and furniture, take care with heavy handling during the initial curing period. For Blēo FLOOR, we recommend allowing approximately seven days after the final coat before normal foot traffic, giving the coating time to develop its intended hardness. Always refer to the product's technical instructions for specific drying and curing requirements.

Yes. Blēo SEMI GLOSS (sheen 30) and HIGH GLOSS (sheen 80) are particularly well suited to kitchen cabinets, wardrobe fronts and other frequently used interior surfaces. Both are formulated as durable, enamel-based finishes designed to withstand regular handling and everyday wear. For kitchen and wardrobe fronts, we generally recommend three coats to build a smooth, durable and consistent surface. A good-quality brush can produce a beautiful finish, with subtle brushwork adding character to the painted surface. Correct preparation is essential. Depending on the material and existing finish, surfaces may need to be cleaned, degreased, sanded and primed before painting. Laminated, lacquered and untreated wood surfaces may require different preparation methods. Allow the paint to cure sufficiently before returning doors and drawers to regular use.

Cracking, peeling or flaking paint can have several underlying causes, most commonly related to the condition of the surface or the preparation before painting. Residual moisture, insufficient drying of plaster, incompatible primers or coatings, poor adhesion and unsuitable application conditions can all affect the performance of the paint. In some cases, movement in the underlying substrate or the use of unsuitable fillers, adhesives or other materials may also contribute. Before repainting, it is important to identify and correct the underlying cause. Applying another coat of paint will not resolve problems originating from the substrate. If you experience an issue with a Blēo-painted surface, please contact us with photographs and information about the preparation and products used. We will be happy to help assess the situation.

Calculate the total area to be painted and allow for the required number of coats. As a general guide, one litre of standard Blēo paint covers approximately 4.5 m² when applying two coats. Actual coverage depends on the substrate, application method and selected finish.

Multiply the wall's width by its height to calculate the surface area in square metres. Repeat for each wall and add the results together. Large openings may be deducted where appropriate.

Measure the total wall and ceiling areas to be painted, then divide by the expected coverage of the selected paint. Allow an additional quantity where surfaces are porous, irregular or require extra coats.

A small allowance is recommended for differences in absorption, application losses and future touch-ups. The appropriate amount depends on the project size, surface condition and complexity.

Yes. Coverage and opacity can vary with pigment composition, colour intensity, substrate and previous coating. Certain colours may require additional coats to achieve an even, consistent result.

Yes. For Blēo HIGH GLOSS (sheen 80), we recommend applying three to four coats to achieve maximum depth, uniformity and a highly reflective finish. Building up several thin, even layers helps create the smooth, glossy surface that characterises HIGH GLOSS. When calculating paint quantities, we recommend allowing for three to four coats rather than the standard two coats used for most other finishes.

To calculate the amount of paint required, measure or estimate the total surface area of the woodwork, including doors, frames, skirting boards, edges and decorative profiles. For Blēo SEMI GLOSS, we generally recommend two coats. For HIGH GLOSS, we recommend three to four coats to achieve maximum depth and a uniform, highly reflective finish. Detailed surfaces, mouldings and profiles may require additional paint due to their shape and the application method. We recommend allowing a small additional quantity for application losses and future touch-ups. If you are unsure how much paint your project requires, please contact us with your measurements and selected finish, and we will be happy to help calculate the appropriate quantity.

Blēo’s tile collections bring together contemporary design, material knowledge and craftsmanship. We work with designers and specialist workshops across different regions, exploring the possibilities of clay, ceramic, terracotta and natural stone through colour, form and surface. Our approach is guided by an appreciation for versatility, quality and the knowledge developed through years of working with these materials. Each collection reflects the particular characteristics of its material, the designer’s perspective and the expertise of the workshop producing it. Together, the collections offer a broad range of colours, formats and finishes for different architectural settings.

Blēo’s tiles are produced in collaboration with specialist workshops in Italy, Spain and Morocco. Each workshop brings its own expertise, materials and production traditions, from hand-cut Moroccan zellige to glazed ceramics and hand-formed Italian terracotta. We select our production partners for their knowledge of the material, technical experience and commitment to quality. We prioritise locally sourced clay and established regional production methods. We are continuously exploring new materials and manufacturing techniques, including potential collaborations with workshops in Japan, Portugal and France.

We work with manufacturers who have extensive experience with their materials and production processes. Our selection is based on craftsmanship, technical knowledge, consistency and the ability to develop colours, surfaces and formats to a high standard. Particular attention is given to the quality of the raw materials, glazing, firing and finishing processes, as well as the suitability of each product for its intended application. We value long-term relationships with workshops where traditional knowledge and contemporary production requirements can inform one another.