Blēo — from Old English: a colour, hue, or complexion.

Founded in Copenhagen, Denmark, Blēo is a colour and surface house informed by contemporary culture, design thinking, and material research. Our ambition is to redefine how colour is understood and experienced — through a conceptual lens that draws from both art and science, history and innovation, philosophy and form.

At Blēo, colour extends beyond paint. We collaborate with some of today’s most visionary artists, architects, and designers to create palettes that are deeply personal — rooted in practice, place, or narrative. Each collection tells a story, distilled through tone, texture, and atmosphere.

Developed in close dialogue with our collaborators, every palette is carefully constructed — each colour designed to exist in harmony, contrast, or quiet tension with the others. The result is a chromatic language that reflects years of study in art, light, architecture, and environment — rendered in a form that feels intuitive, resonant, and refined.

We see colour as a living response to space, light, and time — always contextual, always in motion. Our role is to distill this complexity into systems that are simple, elegant, and adaptable. Colours that can stand alone or combine effortlessly, always grounded in purpose and meaning.

All paints are produced locally in Copenhagen. Every hue is developed, tested, and perfected in our Colour Lab — where material performance meets visual precision.

More than paint

Blēo is not just a paint brand — it’s a platform for ideas, emotions, and aesthetics. We are driven by artistic integrity and a collective spirit, guided by the knowledge and vision of our collaborators. From concept to creation, we work closely with artists, designers, architects, foundations, and institutions — leaders in their fields, each bringing a singular point of view to the way colour is conceived and used.

We don’t aim for breadth — we believe in thoughtful curation, in colours selected with care and intention. To us, each collaborator is a colour expert, shaping our collections with clarity and depth.

Rooted in the values of Scandinavian design — simplicity, quality, and originality — Blēo offers a new way of seeing. A new way of working with colour.