Privacy policy
Privacy Policy
Last updated: 10 November 2026
Blēo respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains how Blēo collects, uses, stores and shares personal information when you visit bleocollective.com, make a purchase, contact us or otherwise interact with our services.
1. Information We Collect
We collect personal information necessary to operate our website, process orders and provide customer support.
Depending on how you interact with Blēo, this may include:
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Contact information: Name, email address, telephone number and postal address.
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Order information: Products purchased, billing and delivery addresses, payment confirmation and order history.
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Account information: Login details and account preferences, where applicable.
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Website activity: Pages viewed, products browsed, shopping basket activity, device information, IP address and other usage data.
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Communications: Information you provide when contacting us, requesting advice or communicating with our team.
We may also receive information from service providers involved in operating our website, processing payments and fulfilling orders.
2. How We Use Your Information
We process personal information for the following purposes:
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Processing payments, orders, deliveries and returns.
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Providing customer service and responding to enquiries.
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Managing customer accounts and purchase histories.
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Maintaining the security and functionality of our website.
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Improving our services and understanding website performance.
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Sending marketing communications where permitted by law.
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Complying with applicable legal and regulatory obligations.
Depending on the purpose, our processing is based on contractual necessity, legal obligations, legitimate interests or your consent. Where we rely on consent, you may withdraw it at any time.
3. Cookies & Website Analytics
Our website uses cookies and similar technologies to support essential functions, remember preferences, analyse website performance and, where permitted, provide relevant advertising. Some cookies are necessary for the website to function. Others, including certain analytics and advertising cookies, are used only where the required consent has been obtained. You can manage your preferences through our cookie settings, where available, or through your browser. For further information about cookies used by Shopify, please visit:
https://www.shopify.com/legal/cookies
4. Marketing Communications
If you subscribe to our newsletter or otherwise agree to receive marketing communications, we may send you information about collections, product launches, collaborations and other Blēo news. You can unsubscribe at any time using the link included in our emails or by contacting us directly. Transactional communications relating to your orders may still be sent when necessary.
5. Sharing Personal Information
We share personal information with selected service providers where necessary to operate our business.
These may include:
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Shopify and other website service providers.
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Payment processing providers.
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Shipping and fulfilment partners.
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Customer support and IT service providers.
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Analytics and advertising partners, where permitted.
Personal information may also be disclosed when required by law, to protect our legal rights or in connection with a business transaction. We do not disclose personal information beyond what is necessary for the relevant purpose, subject to applicable law.
6. International Data Transfers
Blēo operates internationally, and some service providers may process personal information outside the European Economic Area. Where required, international transfers are subject to appropriate safeguards, including recognised adequacy decisions or the European Commission's Standard Contractual Clauses.
7. Data Security & Retention
We take appropriate organisational and technical measures to protect personal information against unauthorised access, loss, misuse or disclosure. Personal information is retained only for as long as necessary to fulfil the purposes for which it was collected, including applicable accounting, tax and legal obligations. Retention periods vary depending on the type of information and the purpose of processing.
8. Your Rights
Depending on applicable law, you may have the right to:
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Access personal information held about you.
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Request correction of inaccurate information.
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Request deletion of personal information.
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Restrict or object to certain processing.
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Receive your personal information in a portable format, where applicable.
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Withdraw consent where processing is based on consent.
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Lodge a complaint with a relevant data protection authority.
These rights may be subject to legal conditions and exceptions. To exercise your rights, please contact us at bleo@bleocollective.com. We may request additional information to verify your identity before processing your request.
9. Third-Party Websites
Our website may contain links to external websites and services. Blēo is not responsible for the privacy practices of third parties. We recommend reviewing their privacy policies before providing personal information.
10. Children's Privacy
Our website is not intended for children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can review the matter.
11. Changes to This Policy
We may update this Privacy Policy to reflect changes to our services, business operations or legal requirements. The latest version will always be available on our website, together with its most recent update date.
12. Contact
For questions about this Privacy Policy or the processing of your personal information, please contact:
Blēo ApS
Borgergade 20
1300 Copenhagen K
Denmark
