Which paint finish should I choose for ceilings?

For ceilings, we generally recommend ULTRA MATTE (sheen 1). Its exceptionally low sheen creates a uniform, almost non-reflective surface, making it particularly suitable for large ceilings where minimal light reflection is preferred. For a different expression, HIGH GLOSS (sheen 80) creates a highly reflective surface that interacts with natural and artificial light, bringing greater depth and reflection to the ceiling. SEMI GLOSS (sheen 30) offers an alternative between the two, introducing a softer level of reflection. The choice depends on whether you want the ceiling to appear calm and uniform or become a more pronounced architectural element within the room.