In Europe, Blēo offers a comprehensive range of nine premium paint products, including traditional wall finishes, wood and metal coatings, floor-specific paint, and high-performance option for humid
environments. This includes ultra-matte textures, soft matte sheens, and a selection of effect and metallic finishes that respond to light with nuance and depth.

In North America, we currently offer three core paint finishes:

MATTE, SEMI GLOSS, and WET ROOM — carefully selected to meet the foundational
needs of both residential and professional projects. These finishes are formulated to deliver high durability, beautiful colour depth, and low environmental impact.

We are actively working to expand our U.S.
offering and will introduce more finishes later this year. As our production grows, our full European assortment will be made gradually
available across North Americ.

Primer might look like regular white paint, but it’s thicker and contains more pigment. Think of it as a base coat, providing a foundation that ensures a flawless finish. We have gathered the most imporant primers right here: Primers

In general, it's usually not necessary to use primer when you are painting with our ULTRA MATTE or MATTE finishes. Our paint is of so good quality that you simply don't need a primer. If you are in doubt, please email us: bleo@bleocollective.com and we will get back to you right away.

Primer isn’t always required, but you may need it when:

Your surfaces are porous and textured. Without being primed properly, too much paint will be absorbed, and you’ll need more than two layers to get a desired result.

You are about to make a radical change in colour. Whether you want to go from dark to light walls, or the other way around.

Your surface is matte, and you want to go glossy, or the other way around.

You made several repairs using filler and sandpaper, and your surfaces are now “spotted” and imperfect. You need to cover up stains and colour variations before applying paint.

Your walls are new and have not yet been painted. They could be drywall, skim coated drywall or plastered walls. A base layer of primer will help you save paint in the end.

Primer costs less than regular paint, so it’s generally a good idea to saturate and prep surfaces with primer before finishing with paint.

Minimise paint waste by estimating how much paint you will need before starting a project.

1 L of our paint covers approximately:

— 9 m2, when painted in one layer
— 4,5 m2, when painted in two layers
— 3 m2, when painted in three layers 

We recommend to use primer beneath your paint, when necessary. Otherwise, two layers of paint are enough for the main part of our colours, unless otherwise stated above, in our product description. 

Still in doubt? Write us at bleo@bleocollective.com and let us help you with your calculations.

Leftover paint? Keep it for another day. It’s possible to use leftover paint for up to two years after purchase, if stored correctly. The product should be stored at room temperature in a dry environment, and kept out of reach of children.

There can be colour differences between one finish to another if the base is changing (eg. from MATTE to HIGH GLOSS or MINERALS), so we always recommend that you test both the colour and the finish you want before you start on your paint project. 

Blēo cares. Our commitment extends beyond what we create to how we create it. Sustainability is embedded in every layer of our brand — from materials and methods to partnerships and packaging. Guided by a clear strategy and actionable policies, we ensure that our growth never comes
at the expense of people or the planet.

Our paints are 100% water-based, low-VOC, non-toxic, and environmentally responsible.

Developed in our Copenhagen Colour Lab and produced locally in both Denmark and
Michigan, Blēo paints meet rigorous environmental certifications in both Europe and North America. In Denmark, our manufacturing partner was the first to be awarded the EU Ecolabel — a benchmark for ecological excellence. They are ISO 14001 certified for environmental management
and ISO 45001 certified for workplace health and safety.

In the United States, our Michigan-based production partner — a fourth-generation family-owned company with over a century of expertise — manufactures Blēo paints that are GREENWISE certified. This American
standard ensures our paints are safe for people and the environment, meeting the needs of health-conscious homeowners, architects, and design professionals.

Our packaging is designed to be efficient and minimal. The Blēo paint-in-box system optimizes transport and storage, reducing waste and emissions. With a shelf life of up to two years, every product is built to last — and when it’s empty, it’s easy to recycle responsibly

We ship orders within 1–3 business days to all countries in the European Union, Norway, Switzerland, the United Kingdom — and now also to the United States.

For our US customers, orders are typically processed and shipped within 2–3 business days. Delivery will follow shortly after, with most shipments arriving within a few days, depending on location.

Please note:

– For customers in Norway and Switzerland, local taxes and duties may apply and must be paid by the recipient.

– For UK customers, we have a UK VAT number and can therefore handle customs processing on your behalf. You avoid the hassle of customs clearance, and we ship directly to your address.

We work with both international and domestic shipping agents. In most areas, we offer both home delivery and delivery to a nearby pick-up point — you can select the option that suits you best during checkout.

Once your order is packed, you’ll receive an email with a tracking number so you can follow the shipment. Delivery times vary depending on destination and order size, typically ranging from 1 to 20 business days.

We only receive complaints where we have delivered an incorrect colour, a wrong finish or where the product is in a bad condition. We do not accept complaints about installation costs, nor invoices from painters etc.

• Download ULTRA MATTE, Safety Data Sheet
• Download MATTE, Safety Data Sheet
• Download SOFT MATTE, Safety Data Sheets
• Download SEMI GLOSS, Safety Data Sheet
• Download GLOSS, Safety Data Sheet
• Download HIGH GLOSS, Safety Data Sheet
• Download FLOOR, Safety Data Sheets
• Download WET ROOM, Safety Data Sheets
• Download MINERALS, Safety Data Sheets