valerie_objects and valerie_traan gallery welcome a new sibling, valerie_colours

valerie_objects and valerie_traan gallery welcome a new sibling, valerie_colours

Blēo collaborates with Belgian architect, gallerist and art director Veerle Wenes on My Everyday, a collection of 13 colours shaped by the people, places and objects that form part of her daily life.

Based in Antwerp, Wenes is the founder of valerie_traan gallery and the design brand valerie_objects. With valerie_colours, colour becomes a natural extension of this universe. The palette moves from metallic black and flamboyant red to lemon yellow and serene greys, bringing together contrasting tones in a distinctly personal collection.

The collaboration with Blēo began in the summer of 2023, with each colour patiently developed and tested across Denmark, Belgium and France. Every shade was selected for its particular meaning to Veerle Wenes and its connection to her everyday surroundings, giving the palette its name, My Everyday.

Photo by Bart Kiggen.

valerie_traan gallery

Situated in Antwerp’s historical centre, valerie_traan is a vivid meeting point between art, architecture, and daily objects. Since its inception, the gallery has continued to push boundaries by commissioning exhibitions from a wide variety of artistic voices who share an appreciation for strong, empathic content and the simple pleasures of imperfection. Artists who abandon comfort zones in order to question, reconstruct, and find beauty in everyday things. 

The question whether or not it is art, design, or architecture is irrelevant. This attitude is even reflected in the physical framework of the gallery — located in an extension of her home, gallery director Veerle Wenes makes private rooms part of an ever-evolving space. 

“I opened the gallery to meet people, to create things, new concepts, new exhibitions, new encounters, so in a way it was to create a new way of life." – Veerle Wenes.

In 2023, Veerle Wenes opened valerie_troost gallery in Oostende, Belgium, an appendix to valerie_traan gallery. At both galleries she examines the tension between aesthetics and the stories, interactions, and frictions that shape society. valerie_troost gallery pays special attention to the relation between artwork and the spatial context in which it is displayed — the architecture, people and things it shares the space with — producing an infectious tension between concept and material, the concrete presence of a work and the way it stimulates the imagination by generating possible meanings.

valerie_traan gallery is a member of Antwerp Art, connecting the contemporary art scene in Antwerp. 

valerie_objects

Founded in 2015, valerie_objects is a Belgian high-end design label initiated by Veerle Wenes and Axel Van Den Bossche, CEO of the distinguished design company Serax. Everything they do at valerie_objects starts with inviting extraordinary artists and designers to translate their singular style into tangible objects, imbuing tools and objects we use every day with aesthetic and meaning. In short — bringing beauty to everyday objects. 

Veerle Wenes has been the art director for valerie_objects for more than 10 years. 

valerie_colours

The latest in the series of valeries. A gallery, a design brand and now, a colour range. Veerle Wenes went in search of ordinary things in her daily life and surroundings to create My Everyday, a palette of 13 colours. 

Everyday life is a source of inspiration when gallerist Veerle Wenes devises projects and exhibitions — when she selects artists and their art for valerie_traan gallery, and design objects and furniture for valerie_objects. 

valerie_colours

  • VA CO 01 L’aube from valerie_colours by Veerle Wenes
    VA CO 01 L’aube from valerie_colours by Veerle Wenes
    from 40,00 DKK
  • VA CO 02 Les Ongles from valerie_colours by Veerle Wenes
    VA CO 02 Les Ongles from valerie_colours by Veerle Wenes
    from 40,00 DKK
  • VA CO 03 Un Carton plus Foncé from valerie_colours by Veerle Wenes
    VA CO 03 Un Carton plus Foncé from valerie_colours by Veerle Wenes
    from 40,00 DKK
  • VA CO 04 Un Carton from valerie_colours by Veerle Wenes
    VA CO 04 Un Carton from valerie_colours by Veerle Wenes
    from 40,00 DKK
  • VA CO 05 Zeste de Citron from valerie_colours by Veerle Wenes
    VA CO 05 Zeste de Citron from valerie_colours by Veerle Wenes
    from 40,00 DKK
  • VA CO 07 L’encre from valerie_colours by Veerle Wenes
    VA CO 07 L’encre from valerie_colours by Veerle Wenes
    from 40,00 DKK
  • VA CO 08 Rouille from valerie_colours by Veerle Wenes
    VA CO 08 Rouille from valerie_colours by Veerle Wenes
    from 40,00 DKK
  • VA CO 09 Le Noyer from valerie_colours by Veerle Wenes
    VA CO 09 Le Noyer from valerie_colours by Veerle Wenes
    from 40,00 DKK
  • VA CO 10 Sauge from valerie_colours by Veerle Wenes
    VA CO 10 Sauge from valerie_colours by Veerle Wenes
    from 40,00 DKK
  • VA CO 11 Le Brouillard from valerie_colours by Veerle Wenes
    VA CO 11 Le Brouillard from valerie_colours by Veerle Wenes
    from 40,00 DKK
  • VA CO 12 Craie from valerie_colours by Veerle Wenes
    VA CO 12 Craie from valerie_colours by Veerle Wenes
    from 40,00 DKK
  • VA CO 13 Ma Maison from valerie_colours by Veerle Wenes
    VA CO 13 Ma Maison from valerie_colours by Veerle Wenes
    from 40,00 DKK