TOTEME in New York
Toteme's Madison Avenue store at 829 Madison Avenue in New York City embodies a fusion of Scandinavian minimalism and the eclectic spirit of the Upper East Side. The space features bold and expressive elements, including a high-gloss red spiral staircase painted in HA RO 01 Tokyo Red, and curated artworks, creating an intimate yet dynamic atmosphere.
The store's walls are painted with Blēo's HA RO 17 Mercer Street — a soft white with a subtle beige undertone, inspired by the chalky facades of Mercer Street in SoHo. This hue provides a warm and inviting backdrop that complements Toteme's curated selection of fashion and design pieces, reflecting the brand's commitment to understated elegance and timeless design.
