What is paint primer and when to use it?

Primer might look like regular white paint, but it’s thicker and contains more pigment. Think of it as a base coat, providing a foundation that ensures a flawless finish. We have gathered the most imporant primers right here: Primers and undercoat.

In general, it's usually not necessary to use primer when you are painting with our ULTRA MATTE or MATTE finishes. Our paint is of so good quality that you simply don't need a primer. If you are in doubt, please email us: bleo@bleocollective.com and we will get back to you right away.

Primer isn’t always required, but you may need it when:

  • Your surfaces are porous and textured. Without being primed properly, too much paint will be absorbed, and you’ll need more than two layers to get a desired result.
  • You are about to make a radical change in colour. Whether you want to go from dark to light walls, or the other way around.
  • Your surface is matte, and you want to go glossy, or the other way around.
  • You made several repairs using filler and sandpaper, and your surfaces are now “spotted” and imperfect. You need to cover up stains and colour variations before applying paint.
  • Your walls are new and have not yet been painted. They could be drywall, skim coated drywall or plastered walls. A base layer of primer will help you save paint in the end.

Primer costs less than regular paint, so it’s generally a good idea to saturate and prep surfaces with primer before finishing with paint.