Blēo's first campaign — Celebrating subjectivity

Blēo’s first campaign from April, 2024, interprets signature colours from 15 palettes created by an ensemble of leading artists, architects, and designers. Three hues are selected by their makers, they converse and converge in a particularly interesting way.  

Our perception of a hue is influenced by the elements it interacts with—other colours and objects, atmosphere, and milieu. Colour is a reflection of light, and light is everywhere we look. It is contextual and our individual experience of it subjective. That is what makes colour so fleeting and hard to grasp. A philosophical medium. 

Exploring how colours affect and are affected by context and composition, the shoot plays with the one format, 230x100 cm. hand painted wooden canvas, arranged and rearranged to create novel expressions. The campaign captures the innate subjectivity of colour, making it a vivid introduction to Blēo, a design-driven colour house.