• Pale Beach — a paint colour developed by Norm Architects for Blēo
NO AR 20 Pale Beach by Norm Architects

Calm, delicate beige that echoes the softness of sunlit sands. Reflects the peaceful ambience of a secluded beach at dawn, where the sunlight softens the edges of the landscape. A versatile, timeless colour that feels pleasant.

Read more about Norm Architects and Returning to Nature palette here.


Why paint from Blēo?
—Our colours are highly pigmented; some palettes include colours with specially developed pigments
—The quality of our paints are best in class. Our world-leading visioniares would not accept anything else
—Handcrafted in Copenhagen, Denmark
—Our colours are extraordinary developed, each colour goes through an exacting process of testing, refinement, and quality control, before it emerges in its truest form - and a colour our visionaries will approve and put their name to
—Water-based, eco-friendly, non-toxic, low-VOC, and EU Ecolabel certified
—Odourless, also when applied
—Our ULTRA MATTE and MATTE paints are very sturdy and easy to clean with a damp cloth
—We fit the packaging to your needs. You can choose Blēo's paint-in-box or a traditionel bucket
—Our bucket is available in 3 L, 5 L and 10 L
—Our paint-in-box is available in 2 L and 5 L

Our hand painted samples and 80 ML paint tests are available in our MATTE finish. If you have a wish for another finish, please email us: bleo@bleocollective.com.


Regular price

1 L of our paint covers approximately:

— 9 m2, when painted in one layer
— 4,5 m2, when painted in two layers
— 3 m2, when painted in three layers 

We recommend to use primer beneath your paint, when necessary. Read our guide here on when to use primer. Otherwise, two layers of paint are enough for the main part of our colours, unless otherwise stated above, in our product description. 

Still in doubt? Write us an email at bleo@bleocollective.com and let us help you.

Returning to Nature by Norm Architects

Understanding colour as a conduit for meaning, well being, and the longevity of design, Returning to Nature examines our relationship with colour cultivated over millennia in the embrace of nature. For nature, the master artist, paints a spectrum universally cherished across cultures and epochs. A palette of 23 colours that appeals to the innate sensibilities of our being, Returning to Nature seamlessly aligns with its surroundings, emanating an enduring, quiet beauty. These carefully assembled colours aim not only to transform spaces but to evoke emotions that resonate with the tranquillity and balance found in the natural world.

Portrait of Norm Architects for Scandinavian colour and design house, Blēo.

Norm Architects is a multidisciplinary studio using design to enrich daily life. Founded in 2008, their practice is based on the belief that architecture, interior and product design can and should re-sensualise our lived environment. Guided by the essential and universal needs of body and mind to arrive at outcomes that feel as good as they look, they use natural materials, simple geometries and thoughtfully composed atmospheres to nurture all five human senses, support the human form, and provide enduring functionality. Merging Scandinavian traditions with an international perspective and cultural curiosity, Norm Architects creates site-specific spaces and objects defined by exceptional craft, beauty, and longevity.