Launching Blēo: Beyond the boundaries of paint

Launching Blēo: Beyond the boundaries of paint

Launching in April, 2024, we aim to take colour beyond the traditional boundaries of paint, working with an exhaustive list of today's most compelling artists, architects, designers, foundations and institutions. Their distinctive and personal palettes offer the chance to experience and live with a precise slice of their universe, each palette telling the story of a person, practice, or place.

Our approach is guided by contemporary culture, philosophy, and research. We want to pioneer a new and conceptual way of taking on colour, built on an eclectic understanding of arts and science, quality, history and innovation. 

Blēo is much more than a paint brand—we value colours as much as collaborations.