At Blēo, we believe in the power of colour to shape space and emotion — even when that colour is white.

In the Dinesen Apartment by John Pawson, this philosophy comes to life. Here, visitors are invited into a quiet exploration of white, expressed through our carefully developed nuance JO PA 04 Cotton by John Pawson. Selected to cover the apartment’s walls, this tone reflects Pawson’s belief that white is never just white — it is a study in spectrum, materiality, and the subtle play of light.

This vision is further explored in the Whitescale palette by John Pawson for Blēo — a collection of 14 meticulously developed shades of white, inspired by mineral and vegetable references. The palette embodies Pawson’s lifelong pursuit of creating spaces where light, proportion, and material exist in perfect harmony.

As Pawson describes it:
“Using white as a material allows us to experience space aside from objects. An experience of light, mass, proportion — the most elemental aspects of a space and site.”

John Pawson has spent over four decades refining a design language rooted in clarity, simplicity, and quiet beauty. Often described as the master of minimalism, his work transcends the superficial absence of decoration; instead, it reveals the profound richness that can emerge from restraint. For Pawson, minimalism is not about the removal of elements, but about achieving balance, purpose, and harmony — where every line, surface, and material serves a meaningful role.

Central to his practice is the exploration of white. In Pawson’s hands, white becomes a living material — capable of reflecting light, revealing texture, and enhancing the emotional resonance of a space. It is both a backdrop and a protagonist, amplifying architectural forms and inviting moments of stillness and contemplation.

With Whitescale for Blēo, Pawson distilled this lifelong study into a palette that captures the subtle variations of white found in nature — chalk, marble, milk, stone, and cotton, and more. These shades are not static but transform with changing light, time of day, and the materials that surround them. The result is a palette that brings both calm and complexity to interior spaces, allowing architecture and light to take the lead.

At Blēo, we are proud to translate this vision into material form, offering a collection that speaks to those who find beauty in the essential and the enduring. With Whitescale, we invite you to explore the depth and beauty of white in its purest, most thoughtful form.